“Women are either stay-at-home moms or secretaries.” This statement, besides dripping in misogynist tone, used to be how many women felt they had to choose between. You could either dress down for a home or casual environment or you dress up in a skirt or pant suit. Well, thankfully those days are no longer and women are branching out into a whole new universe of wardrobe options, regardless of professional title.
IFCHIC is a multifaceted, contemporary and ever-evolving women’s online retailer of hand-curated collections of designer clothes to suit the modern women. Not limited to just one character type, today’s women demand outfits for every phase of life, every environment and to suit each of their own individual personalities.
Balancing personal style with classic materials and cuts can be a tricky task, however many designers manage to pull this off with ease, and it is these versatile designers that IFCHIC seeks out and features on their online store.
From semi-formal dinner party dresses to dressed down patterned skirts and tees IFCHIC offers a wide variety of clothing to suit a large and every growing population of spirited women with refined fashion tastes.
One of the go-to materials women from all walks of life (and men too for that matter) can appreciate for it’s quality and casual style is denim. From trusty jeans that fit like a glove after years of wear to jackets and even dresses, denim is like the best friend you never had, if that friend was clothes.
Leading London denim brand M.i.h Jeans embodies everything loved and admired about a good pair of denims. With a plethora of garment types, washes and styles, M.i.H denim has something for everyone, from the more bohemian to the casual western.
Carrying brands like M.i.h helps define IFCHIC and let’s women know that the buyers and ladies at IFCHIC have versatile and cosmopolitan lifestyles that match their own. Carrying the right designers that not only sell but reflect the core identity of a company and it’s long term vision.
Designer clothing must often strike the balance between form and practicality, from useful to beautiful, many labels sometimes make the mistake of being too far on one end of the spectrum or another. Some brands lack the tailoring of the flair to become truly inspirational. Other brands have too much flair and not enough substance to make them a real “wearable” item.
M.i.h strikes the perfect balance in their denim between stylish and trendy yet robust and long-lasting. Comfort meets fashion in beautiful harmony that is the perfect match for the IFCHIC brand.
Since denim never goes out of style, the longevity of the pieces from M.i.h also lend a sense of security and friendly comfort to both brand, designer and IFCHIC itself.
Few draw the perfect melding of classic style with contemporary cut so well, and when a brand can pull off both it should be cherished and loved by both it’s retailers and wearers alike. IFCHIC doesn’t just carry interesting brands or profitable brands, they carry brands they love to wear and love to recommend to their friends. In this sense, M.i.H jeans and IFCHIC are a perfect match.